BRAND & IDENTITY

BRIEF: Rebranding for Australian sunscreen company “WotNot Naturals.”

I undertook the rebranding of WotNot’s sun protection line. WotNot, an ethical brand committed to innovation in the sun protection industry, has excelled in quality ingredients and principled values. However, their communication design has fallen short, affecting their brand recognition and reputation.
I have crafted a distinct and contemporary brand identity that embodies the high-quality ingredients and strong ethical standards of WotNot, ensuring the brand is both recognizable and reflective of its core values.